Emma by Jane Austen Essay

Lionel Trilling’s essay on Emma begins with the starling observation that in the case of Jane Austen, â€Å"the opinions which are held of her work are almost as interesting and almost as important to think about, as the work itself† (47). The comment is especially surprising in view of the essay’s origin as an introduction to the Riverside edition of Emma: rather than take readers straight into the novel, Trilling ponders the impossibility of approaching it in simple literary innocence, because of the powerful feeling generated by the name Jane Austen. Almost half a century later, opinions of Austen have multiplied as fresh issues have arisen to divert and divide subsequent generations of readers. Literature Review Austen’s skill in writing lies in her ability to describe the life of her characters and their surroundings in great detail – she is able to write of the world in microcosm. It is a feature of her style that there are few references to people or events outside the village in which her stories are set. This reflects the lifestyle of the day when transport was difficult and communication limited. Austen often writes about marriage and, in particular, the position of women in marriage. Genteel women did not work and they rarely acquired their own money through marriage or inheritance. During the eighteenth and nineteenth centuries it was expected that marriage was for life. Austen’s gentle and leisurely style reflects the society she often describes – a society in which walking out for a minor shopping excursion was a major highlight. Austen skillfully uses these events to explore the values of society in a satirical way. There are a number of ways in which Austen communicates with her audience. The majority of her work is written in third-person narrative, with the narrator seeing the story from all perspectives. This is also known as the omniscient narrator. She also reveals her views through the intrusive narrator, or through her characters’ dialogue. At other times her characters will unintentionally condemn themselves through their own dialogue. It is in these situations particularly that the reader experiences some of the best Austen’s satire. The majority of dialogue in Emma comes from the female characters of the text, in particular Emma. This is an important feature of Jane Austen’s style as she is more comfortable with the speech of women than men. The women are the chatterers, full or small talk, while some of the men, especially the hero, Mr Knightley, are people of few words and discuss more serious matters. Modern readers may find many of the attitudes and customs of Emma surprising or, at times, unbelievable. The novel does, however, accurately reflect the nature of English society during the early nineteenth century. Although Austen reflects the values of nineteenth-century. England, she does not always agree with these values. It is her depiction and evaluation of this society that presents us with the subtle satire that is part of her charm and success. The Irony of Emma The American critic Marvin Mudrick followed both Harding and Wilson in his views of Austen as a subversive writer. He argued that irony was her means of defense and discovery and, like Wilson; he found intimation of lesbian desire in Emma’s infatuation with Harriet. Mudrick suggests that Emma is an unpleasant heroine who is incapable of committing herself humanity. He contentiously argues that Emma’s supposed reformation is the ultimate irony of a novel that is steeped in irony (Mudrick 181). The irony of Emma is multiple and ultimate aspect is that there is no happy ending. Emma observes Harriet’s beauty with far more warmth than anyone else, she was so busy in admiring chose soft blue eyes, in talking and listening, and forming all these schemes in the in-between that the evening flew away at a very unusual rate. The irony of Emma is multiple; and its ultimate aspect is that there is no happy ending, easy equilibrium, if we care to project confirmed exploiters like Emma and Churchill into the future of their marriages. â€Å"The influential American critic Lionel Trilling gives a ‘liberal humanist’ reading of Emma which bears some resemblances to Leavis’s moral criticism, albeit in a more relaxed and urbane tone: ‘To prevent the possibility of controlling the personal life, of becoming acquainted with ourselves, of creating a community of â€Å"intelligent love† – this is indeed to make an extraordinary promise and to hold out a rare. ’ Trilling sees the novel as a pastoral ‘idyll’ to be considered apart from the real world, with Mr. Woodhouse and Miss Bates as ‘Holy fools’. But paradoxically, he argues that this most English of novels is touched by national feeling’. Emma’s gravest error is to separate Harriet Smith from Robert Martin, ‘a mistake of nothing less of national import’. Some of Trinlling’s assumptions are distinctive of his age and class (liberal, well-to-do Manhattan intellectual life of the immediate post-war era) – the extract begins with an assumption that many later twentieth-century critics would regard as cringingly sexist – but his good judgment and intelligence as a reader, together with his unbending commitment to the serious importance of literature – shine through† ( 31). The extraordinary thing about Emma is that she has a moral life as a man has a moral life. And she doesn’t have it as a special instance, as an example of a new kind of woman, which is the way George Eliot’s Dorothea Brooke has her moral life, but quite as a matter of course, as a given quality of her nature. Inevitably we are drawn to Emma. But inevitably we hold her to be deeply at fault. Her self-love leads her to be a self-deceiver. She can be unkind. She is a dreadful snob. â€Å"Mark Schorer considers the novel by closely analyzing its verbal and linguistic patterns. He argues that Austen’s language is steeped in metaphors drawn from ‘commerce and property’, and that she depicts a world of ‘peculiarly material values’, which is ironically juxtaposed with her depiction of ‘moral propriety’. Austen’s ‘moral realism’ is concerned with the adjustments made between material and moral values. Emma must drop in the social scale to rise in the moral scale. Schorer’s contention that Emma must be punished and humiliated has been condemned by later feminist critics as representative of the ‘Girl being taught a lesson’ mode of Austenian criticism. †(98) Jane Austen’s Emma, 1816, stands at the head of her achievements, and, even though she herself spoke of Emma as ‘a heroine whom no one but me will much like’, discriminating readers have thought the novel her greatest. Her powers here are at their fullest, her control at its most certain. As with most of her novels, it has a double theme, but in no other has the structure been raised so skillfully upon it. No novel shows more clearly Jane Austen’s power to take the moral measurement of the society with which she was concerned through the range of her characters. The author must, then, choose whether to purchase mystery at the expense of irony. The reliable narrator and the norms of Emma If mere intellectual clarity about Emma were the goal in this work, we should be forced to say that the manipulation of inside views and the extensive commentary of the reliable Knightley are more than is necessary. But for maximum intensity of the comedy and romance, even these are not enough. The ‘author herself’ – not necessarily the real Jane Austen but an implied author, represented in this book by a reliable narrator – heightens the effects by directing our intellectual, moral, and emotional progress. But her most important role is to reinforce both aspects of the double vision that operates throughout the book: our inside view of Emma’s worth and our objective view of her great faults. The real evils of Emma’s situation were the power of having rather too much her own way, and a disposition to think a little too well of herself; these were the disadvantages which threatened alloy to her many enjoyments. The danger, however, was at present so unperceived; that they did not by any means rank as misfortunes with her. ’ â€Å"Duckworth’s influential book sets Austen in her historical context. In his chapter ‘Emma and the Dangers of Individualism’, he aligns Emma with that other dangerous innovator Frank Churchill. Duckworth employs binary oppositions of define Austen’s social values: conservative stability (represented by Mr Knightley) is contrasted with radical innovation (represented by Frank Churchill). The ‘open syntax of manners and morals’ is set against the ‘concealment and opacity’ of games† (79). With Churchill’s entrance, Emma is no longer the puppet-mistress of Highbury but instead becomes a marionette in Churchill’s more subtle show. Churchill’s game-playing is not to be dismissed as venial. It is symptomatic of a world in which once given certitudes of conduct is giving way to shifting standards and subjective orderings. â€Å"Marilyn Butler presents Austen as an anti-Jacobin novelist, a propagandist of conservative ideology. Butler’s study showed how the highly politicized decade of the 1790s saw a flood of novels (often by women) that were engaged in the post-revolutionary ‘war of ideas’. Butler sets Austen’s novels firmly in the camp of the anti-feminist, traditionalist ‘domestic’ novels of Mary Brunton and Jane West as opposed to those associated with reformist writers such as Mary Hays and Mary Wollstonecraft. Accordingly to this argument, in Emma Austen shows her preference for rationality and inherited moral systems over imagination and individual choice. Emma is brought to recognition of her social duty† (74). The plot to which the language harmoniously relates is the classic plot of the conservative novel. Essentially, a young protagonist is poised at the outset of life, with two missions to perform: to survey society, distinguishing the true values from the false; and, in the light of this new knowledge of ‘reality’, to school what is selfish, immature, or fallible in her. Where a heroine is concerned rather than a hero, the social range is inevitably narrower, though often the personal moral lessons appear compensatingly more acute. Nevertheless the heroine’s classic task, of choosing a husband, takes her out of any unduly narrow or solipsistic concern with her own happiness. What she is about includes a criticism of what values her class is to live by, the men as well as the women. The novel with a fallible heroine by its nature places more emphasis on the action than the novel with an exemplary heroine. But Emma is an exceptionally active novel. The point is established first of all in the character of the heroine: Emma is healthy, vigorous, and almost aggressive. She is the real ruler of the household at Harfield – in her domestic ascendancy she is unique among Jane Austen’s heroines. She is also the only one who is the natural feminine leader of her whole community. The final irony is that this most verbal of novels at last pronounces words themselves to be suspect. It has been called the first and one of the greatest of psychological novels. If so, it resembles no other, for its attitude to the workings of Emma’s consciousness is steadily critical. Although so much of the action takes place in the inner life, the theme of the novel is skepticism about the qualities that make it up – intuition, imagination, and original insight. Emma matures by submitting her imaginings to common sense, and to the evidence. Her intelligence is certainly not seen as a fault, but her failure to question it is†¦ Easily the most brilliant novel of the period, and one of the most brilliant of all English novels, it masters the subjective insights which help to make the nineteenth-century novel what it is, and denies them validity. Julia Prewitt Brown presents a compelling view of Highbury: far from being static and hierarchical, it more closely resembles a road-map of people, ‘a system of interdependence, a community of people all talking to one another; affecting and changing one another: a collection of relationships’. Brown takes issue with the Marxist critic Arnold Kettle. For Brown, the novel is seen not from the perspective of ‘frozen class division but from a perspective of living change’. Miss Bates is singled out as a crucial member of society in that she links together all the disparate ranks. Social co-operations and community are vital for protecting vulnerable single women. To ensure the harmony of the community of Highbury, ‘the life of the individual must be coordinated internally before it can function externally’ (88). Just as the structure of Emma is not causal, it is also not hierarchical. Were we to draw a picture of the novel, it would not, I believe, bring before the reader the ladder of social and moral being that Graham Hough assigns. It would look more like a road map in which the cites and towns, joined together by countless highways and byroads, stood for people. As the image of a road map suggests, Highbury is a system of interdependence, a community of people all talking to one another, affecting, and changing one another: a collection of relationships. Emma is seen as daughter, sister, sister-in-law, aunt, companion, intimate friend, new acquaintance, patroness, and bride. And each connection lets us see something new in her. Jane Nardin exmines the plight of the genteel, well-educated and accomplished heroine, whose major problem is that she has too much time on her hands. Emma interferes in the lives of others because she is bored, and has no outlet for her imagination. In contrast to Mr Knightley, who involves himself with those around him, Emma leads a life of isolation and even idleness. Marriage is Emma’s salvation because ‘as Knightley’s wife, she will enter his life of activity and involvement’ (22). Emma Woodhouse sees herself as the typical eighteenth-century heroine who uses her leisure to become an admirable, accomplished, exemplary woman, and who never suffers a moment’s ennui for lack of something to do. She plays, she sings, she draws in a variety of styles, she is vain of her literary attainments and general information, she does not the honours of her father’s house with style, and confers charitable favours on a variety of recipients – in her own eyes, in fact, she is a veritable Clarissa. But Emma’s claims to Clarissahood are hollow. Blessed – or cursed – with money, status, a foolish father and a pliant, though intelligent, governess, Emma has earned admiration too easily. A harsh view of Austen’s politics emerges from David Aers, who applies a Marxist analysis to Emma. Austen’s idealization of the agrarian, capitalist Mr Knightley nad her dismissive treatment of the disenfranchised, such as ‘the poor’, the gypsies, and even Jane Fairfax, typify her bourgeois ideology. Emma’s visit to ‘the poor’ in particular is viewed as an indication of Austen’s own capitalist values, though it should be remembered that Emma’s views are not necessarily Jane Austen’s especially as her irony is so often directed against her heroine (36). Yet while Mr Knightley is certainly Jane Austen’s standard of male excellence (without being infallible), she does present him as an agrarian capitalist, not as some kind of pseudo-feudal magnate. He is prospering well, like his capitalist tenant, Robert Martin, and yet despite his relatively modest lifestyle we are told that he has ‘little spare money’.. As a Marxist, James Thompson believes that Ausen’s novels are time-bound and historical and enact the bourgeois ideology of the period. He analyses the complexities and contradictions between the language of (public) social obligation and the ‘feeling’ of (private) individual interiority in Emma. The individual’s sense of ‘alienation’ in capitalist society turns within for ‘true authenticity’. Thompson focuses on Austen’s treatment of marriage in Emma, as a union promising ‘true intimacy’ against the threat of loneliness and solipsism (159). In contrast to Gilbert and Gubar, Claudia Johnson shows how Austen corroborates her faith in the fitness of Emma’s rule. By inviting us to consider the contrast between the rule of Emma and that of Mrs Elton. Austen is able to ‘explore positive versions of female power’: ‘Considering the contrast between Emma and Mrs Elton can enable us to distinguish the use of social position from the abuse of it’. The novel concludes not with an endorsement of patriarchy, but with a marriage between equals. Furthermore, this is shown in the ‘extraordinary’ ending which sees Knightley giving up his own home to share Emma’s and thus giving his ‘blessing to her rule’(43). In stunning contrast with Mansfield Park, where husbands dominate their households with as little judiciousness as decency, in Emma woman does reign alone. Indeed, with the exception of Knightley, all of the people in control are women. In moving to Hartfield, Knightley is sharing her home, and in placing himself within her domain, Knightley gives his blessing to her rule. â€Å"Jane Austen has been seen as a novelist who avoids the physical. John Wiltshire shows the importance of bodies in her text, and Austen’s emphasis on health and illness in Emma. Wiltshire draws upon medical and feminist theories of the body† (54-56). Through its comfortable concern with its denizens’ well-being, the novel poses series of important questions, I suggest, about the nature of health, which are put more insistently through its gallery of sufferers from so-called ‘nervous’ disorders, Not only does Isabella Knightley, as might be expected, complain of ‘those little nervous head-aches and palpitations which I am never entirely free from any where’, but even placid Harrier, even Mrs Weston, let alone Jane Fairfax, suffer from, or complain of these symptoms called ‘nerves’. But the two grand embodiments of the nervous constitution in Emma are Mr Woodhouse and Mrs Churchill and they preside, one way or another, over the novel’s action.

Spectroscopy Lab Report

cName: Nicholas CasselGen Chem 1210 23 March 2013 Blinded By the Light Abstract: In this experiment we were provided a cereal box spectrometer to observe the emission lines of noble gases and hydrogen. Based on the scale readings on the spectrometer and the Balmer-Rydberg formula, their wavelengths and percent error were able to be extrapolated. Based on the literature values, the cereal box spectrometer proved its value as a decently accurate spectrometer. Introduction: Every element and subsequent atom associated emits light; also know as electromagnetic radiation, when in an excited state.Analyzing this emitted light can give insight to the makeup and characteristics of them. The light given off by an energetically excited atom is not a continuous distribution of all possible wavelengths, but rather consists of a few wavelengths giving a series of discrete lines. Spectroscopy is the analysis of that emitted light and its dispersion into to it’s component wavelengths and col ors. Niels Bohr explained the discrete spectrum of hydrogen? by relating it to the electron. Normally the electron in the hydrogen atom is located in the first energy-level.When a hydrogen atom atoms gains energy, the electron moves from a lower energy-level to one of higher energy. The energy gained by the atom is exactly the amount of energy needed to move the electron from the lower energy-level to the higher energy-level. With its electron in a higher energy-level, the atom is now in an unstable, higher energy, excited state. The tendency is for electrons to occupy the lowest level available. So shortly after gaining the energy, the electron returns to a lower energy-level. Energy must be given up when this occurs, and the energy is lost as light.Each line in the emitted light of hydrogen represents the movement of an electron from a specific outer level to a specific inner one. We judge this emitted light against the electromagnetic spectrum with a spectrometer. A spectrometer is an instrument that gathers light particles (photons) and is able to determine the chemical make-up of the source. A spectrometer breaks up a beam of light into its component colors. Usually it uses a prism or a diffraction grating. Light goes in as a beam of white light and is split into a rainbow. Particular atoms generate light at particular frequencies (colors) and so can be identified in the lab.The electromagnetic spectrum is the range of all possible wavelengths of electromagnetic radiation. This range extends from sub-radio waves to gamma rays. Visible light falls within this spectrum. The light emitted by each element is independently different and has different â€Å"colors† that can be seen on the spectrum. The Balmer-Rydberg formula is used to describe the emission lines of hydrogen across the entire spectrum and not just visible light. The purpose of this laboratory experiment is to see the emitted wavelengths of elements through a spectroscope and calculate th e wavelengths with the Balmer-Rydberg formula.Then with the calculations, relate them to the atom. I believe that with the correct calculations and comparisons the wavelengths, each emission line will be able to be determined. Experimental The procedures as per the lab manual page 258 (Grossie, Underwood, 2012) were to first calibrate our spectroscope with helium. Looking at helium through the spectroscope, the emission lines where seen and recorded. That data was then put into Microsoft Excel and put into a graph. From the graph a formula was extrapolated. The spectroscope was used to observe and record the fours spectral lines of hydrogen.The calibration plot from helium determine the wavelengths of each of the lines by extrapolation. Comparing the calculated wavelengths to those determined from the calibration plot, and then calculate the percent error for the values. Then the spectroscope was used to view the spectral lines of argon, krypton, neon and Xenon. These noble gasses a re then calculated in the same manner as hydrogen. Data Results The wavelengths (? ) for helium for the calibration were given to us in our lab manual on page 261 (Grossie, D. , et al. 2012). With the spectroscope, the helium in the discharge tube was observed. The emission line scale eading and colors were then recorded on table 1. 1 which can be found below. These values where then put into an excel spreadsheet and graph was formed (table 1. 2). An equation was then extrapolated from the data that would give the experimental wavelength (expt ? ) values that will be used for later values. The trend line for table 1. 2 was established to see the relationship between wavelength and scale readings. Expt ? =a ? +b Expt ? =7. 1541 ? + 343. 12 TABLE 1. 1 Helium Calibration ? (nm)| Scale Reading| Color| 667. 8| 45| Red| 587. 6| 35| Yellow| 501. 6| 22| Green| 492. 2| 20| Blue-green| 471. 3| 18| Blue| 47. 1| 15| Violet| TABLE 1. 2 Helium Calibration Graph Then, by measuring and calculating the emission lines in the hydrogen line spectrum, the data on table 1. 3 was collected. The calculated wavelength (Calc ? ) was determined by the Balmer-Rydberg formula. 1? =R(1m2-1n2) R=Rydberg Constant=1. 0968x107m-1 The percent error was then calculated by the following equation. error %=(calc ? -expt ? )calc ? The experimental wavelength (expt ? ) was determined with, Expt ? =7. 1541 ? + 343. 12 TABLE 1. 3 Hydrogen Emission Scale Reading| Color| Expt ? | m| n| Calc ? | ? % error|   |   |   | 1| 2|   |   | |   |   | 1| 3|   |   |   |   | 1| 4|   |   | 45| Red| 665. 05| 2| 3| 656. 11| 1. 36| 26| Green| 529. 12| 2| 4| 486| 8. 87| 13| Blue| 436. 12| 2| 5| 433. 94| 0. 5| 29| Indigo| 550. 58| 2| 6| 410. 07| 34. 26| |   |   | 3| 4|   |   | |   |   | 3| 5|   |   | |   |   | 3| 6|   |   | The measuring and calculating of the emission lines in the Neon, Argon, Krypton and Xenon line spectrums yielded the data on tables 1. 4-1. 7. The calcu lated wavelength (Calc ? ) was determined by the Balmer-Rydberg formula. 1? =R(1m2-1n2) R=Rydberg Constant=1. 0968x107m-1 The percent error was then calculated by the following equation. error %=(calc ? -expt ? )calc ?The experimental wavelength (expt ? ) was determined with, Expt ? =7. 1541 ? + 343. 12 TABLE 1. 4 Neon Emission Ne Scale Reading| Color| Expt ? | Calc ? | % error| 45| Red| 665. 05| 640. 2| 3. 88| 38| Orange| 614. 97| 607. 4| 1. 24| 35| Yellow| 593. 51| 588. 2| 0. 9| 27| Green| 536. 28| 540. 1| 0. 7| TABLE 1. 5 Argon Emission Ar Scale Reading| Color| Expt ? | Calc ? | % error| 10| Violet| 414. 66| 454. 6| 8. 78| 32| Yellow| 572. 05| 514. 5| 11. 18| 54| Red| 729. 44| 528. 7| 37. 96| TABLE 1. 6 Krypton Emission Kr Scale Reading| Color| Expt ? | Calc ? | % error| 30| Green| 557. 74| 476. 3| 17. 09| 13| Violet| 436. 12| 406. | 7. 31| 15| Blue Violet| 450. 43| 415. 4| 8. 43| 34| Yellow| 586. 35| 520. 8| 12. 58| TABLE 1. 7 Xenon Emission Xe Scale Reading| Color| Expt ? | Cal c ? | % error| 21| Green| 493. 35| 513. 1| 3. 84| 18| Blue| 471. 89| 464. 3| 1. 63| Discussion The helium trend line in table 1. 2 shows that as the longer the wavelength gets, higher the scale rating becomes. This is because the longer the wavelength is, the less energy it has. The emission lines of hydrogen were then observed and recorded on table 1. 3 with the scale readings. The m and n levels were already given to us on the table prior to the beginning of the lab.Using the Balmer-Rydberg formula, the wavelength could be calculated. Using the calibration of helium, the experimental calculation was able to be determined with the equation extrapolated from excel. The two results gave rise to the error calculations. Comparing the hydrogen results with tables 1. 4 – 1. 7, its can be seen that there is a trend of the longer the wavelength is, the more percent error there is. Through our cereal box spectrometers, the emission lines of the low energy waves viewed a the color red are more broad than that of the high energy waves because theirs are much longer respectively.This makes it more difficult to determine the exact scale reading. With the correct calculations as proposed, each emission line was able to be determined. Conclusion The ability to observe emission lines then decipher the element is a useful application in the fields of astronomy. Astronomers are able to view the emissions and determine the chemical make up of a specific object billions of miles away. The data collected indicated that as the lower the energy of the waves, there was a error percentage. This error is also from a cereal box spectrometer.It can be inferred that there is an inherent amount of decreased precision in assessing the scale readings. Future experiments could still make use of the cereal box but also have a laboratory quality spectrometer to compare accuracy too. There could be significant human error in the construction of the cereal box versions. The results of thi s experiment, bar any inaccuracy, where still in line of the calibrated helium. References: Grossie, D. & Underwood K. (2011). Laboratory Guide for Chemistry. â€Å"Atomic Spectrometry†, Wright State University. Dayton, OH.

Marketing and Finance Extended Response

Analyse the importance of a marketing plan to achieve the main marketing objectives of a business. A marketing plan is vital to businesses in achieving the main marketing objectives. Such objectives include increase sales, increase market share and product development. It is a document that lists activities aimed at achieving particular marketing outcomes in relation to goods and services. The three important marketing processes in a marketing plan are situational analysis, develop marketing strategies and implementation, monitoring and controlling. It is evident that businesses such as Darrell Lea and Sony have demonstrated the importance of the three marketing processes. However this does not result in disregarding the remaining three because the marketing plan as a whole impacts on the business significantly. Situational analysis is one of the most crucial marketing processes in the marketing plan. It shows an understanding of the business's current position and determines an outcome of the future. It involves the identification and analysis of the internal strengths and weaknesses in the internal environment followed by the opportunities and threats from the external environment. If the business is failing to achieve their marketing goals, the opportunities must be taken to receive the better outcome. Such opportunities include new technology and expansion of the business. A major threat to the business is the competitive market because it impacts on the business’s activities. At the recent E3 2013 convention, Sony has announced their new gaming platform the PlayStation 4. It is apparent that Sony had spent $4. 951 billion dollars since the launch of the PlayStation 3. It is for the reason that Microsoft's XBOX 360 has being more successful in the past years and as a result Sony had to create a new marketing plan to become competitive in the market. It had strength in brand recognition and long history. However the weaknesses were found in competitiveness against Microsoft. As a result, Sony had to take the opportunity of the feedback from the community and setting the price of the new platform. The threats included Microsoft's new reveal of their console though have failed at the gaming convention because of their appalling market research. Therefore situational analysis is one of the important steps in a marketing plan because it determines where the business is standing in the market detailing the strength, weaknesses, opportunities and threats. Although the three marketing processes have being mentioned in depth, it must not be considered to disregard the remaining three. Market research is appropriate in collecting, recording and analysing information concerning a specific marketing problem. The market research would affect the next process because establishing market objectives can vary depending on the statistics shown in the previous process. This next process decides on which realistic and measurable goals should be undertaken in the marketing plan. To perform this, a business would need to identify target market/s so that their products are presented to potential customers. From this stage onwards, a business would need to develop strategies based on research, objectives and target market identified in order to succeed in the market. Therefore the remaining three concepts are also important because it would impact the business effectively influencing what actions needs to be undertaken. Developing marketing strategies is also another vital marketing process dealing with the marketing mix to achieve objectives. The marketing mix refers to the four P's; price, product, promotion and place. Product, one the elements focuses on the features, quality, packaging, design, brand name and guarantee. These key concepts must be carefully researched in order to satisfy consumer's needs and wants such as having a sense of security and having satisfaction. Price is determined by the competitive market. However other factors such as cost of production and level of consumer demand would impact the final cost of a product. Promotion focuses on informing, persuading and reminding customers about its products. Advertising is the main way that businesses would promote their product on the media. Changes in technology would impact the ways businesses promote their products such as social media advertising (SMA) because of the amount of consumers that visit certain websites. Place deals with the channels of distribution; that is, ways of getting the product to the customer. It involves a number of intermediaries that the customers know little about and are chosen on how widely the product will be distributed. Darrell Lea have demonstrated the importance of developing marketing strategies in their 18 month recovery. The two major concerns that have dragged the business were product range and distribution. As the business was losing $200,000 a week, new partner Tony Quinn decided to redesign the marketing plan. The product range was cut down from 800 to 200 along with a new uniform packaging that would be appealing to consumers. The distribution has being adjusted to 4,300 outlets in total including Woolworths and Coles because of the significant amount of customers visiting either stores on a weekly basis. By reformatting the marketing strategies in Darrell Lea, it is evident that this is another critical process in the marketing plan. The last fundamental process is implementation, monitoring and controlling the marketing plan. It involves placing the marketing strategies into operation and monitor the progression determining which actions should be made to achieve marketing objectives. Developing a financial forecast and comparing with actual and planned results is essential to the marketing plan because it determines on whether the marketing plan is successful or needs to be reassessed. Once the statistics of sales, market share and profitability have being received, the business can assess on which objectives are being met and which are not. Microsoft have being spent $2. 996 dollars since the debut of the XBOX 360. The company then had to reduce the amount of money spent which then came to a conclusion in redeveloping their marketing strategies. The company has decided in the recent years to decrease the price of the gaming platform to achieve marketing objectives such as increase sales and market shares. Another adjustment was advertisements placed on YouTube for consumers to watch. This promotion strategy attracted more consumers in buying their products. Therefore as aforementioned, the implementation, monitoring and controlling process can be revised which is crucial in creating successful marketing strategies.

In Ernest Hemingway's Hills Like White Elephants Essay

In Ernest Hemingway's Hills Like White Elephants - Essay Example The choice of parenthood, while serious and permanent, is NOT the same thing. These two choices are not comparable for a number of reasons, no matter how much anti-abortionists might like to claim that they are. First of all, "embryonic" stem cells don't commonly actually come from conceived embryos. The cells used for research are "typically done by using frozen embryos left over from in-vitro fertilization" (Quindlen). This fact negates the anti-abortionist "life-begins-at-conception" claim (Quindlen). Conception has not taken place so, even an anti-abortionist would have t admit that no life is being lost. In fact, there was no life to begin with. The only lives that are being lost are the critically and/or terminally ill who might benefit from stem cells. If abortion, according to those who oppose it "stops a beating heart," then the embryos used for stem cell research do not apply. As Quindlen says, "There is no heart to stop in this pre-implantation embryo." Simply put, you cannot stop something that is not present to begin with. That part of the body hasn't even developed yet because it is not a body. These frozen embryos, if not used for research, would likely be disposed of. At this stage, however, "they are the earliest undifferentiated collection of cells made by the joining of the egg and sperm" (Quindlen). Th

Tuberous sclerosis Research Paper Example | Topics and Well Written Essays - 2500 words

Tuberous sclerosis - Research Paper Example The most common drugs to control brain and kidney tumors are mTOR inhibitors such as sirolimus and everolimus. Screening tests such as magnetic resonance imaging (MRI), an ultrasound scan, spirometry, echocardiogram and blood tests can help to identify tumors connected with tuberous sclerosis. Appropriate diagnostic and treatment plans are quite necessary for successful health care and support of patients with tuberous sclerosis. Tuberous sclerosis the other name tuberous sclerosis complex(TSC) is a genetic disease. It is characterized by the formation of benign, noncancerous tumors in the different organs of human body such as kidney, lungs, brain, heart, eyes and skin. Benign tumors formed in the human body when function of cell growth is damaged. Abnormal quantity of cells formed an extra mass surrounded by outer layer and cause different negative health defects. The statistics show that the most common benign tumors caused by tuberous sclerosis occur in the brain and in skin in 9 causes between 10; kidney and eyes 8 cases between 10; in kidney 8 cases out of 10 and more rarely in the lungs 4 cases between10 especially in women. Tumors in the brain can cause different neurological defects and abnormal brain function. The most common disorder of the nervous system during tuberous sclerosis is epilepsy. It is a long-term neurological defect that characterized by repeated spasms, convulsions and loss of consciousness. Tumors in the brain can cause different neurological defects.

Protien refording Essay Example | Topics and Well Written Essays - 2500 words

Protien refording - Essay Example During initial production and isolation of proteins, many factors such as overproduction, solvent interactions, mechanical interference, or others may result in the denaturation of proteins. Understanding protein folding involves understanding both the energy landscape of the protein system, and refolding techniques have been significantly improve as time-resolved techniques, including neutron scattering, have been developed and perfected by researchers around the globe. The techniques involve observation of protein dynamics in order to assess the critical point of refolding, information which can lead to the development of refolding solutions (Bu et al. 2001). Neutron scattering and similar inventive techniques, such as stopped-flow florescence. In order to scale up for commercial use, protein refolding techniques must be scale invariant, compatible for a large range of proteins, simple to automated, and overall economical. Methods that rely on denaturant dilution and column-based methodology generally will meet these criteria (Middelberg 2002). The technology of refolding has grown exponentially in the past decade, and new methods must be carefully designed to facilitate the automated and rapid determination of the conditions that must be met for refolding in order to be commercially viable. It, however, remains to be seen if researchers can translate new technologies—and possibly even the discovery of a new protein state—into technology that will improve efficiency in bimolecular research industries. Before use, proteins are generally solubilised before use in high concentrations of quanidinium chloride (GdmCl) and urea (De Bernardez 1998 and Schwarz et al. 1998). Either of these two solvents may cause certain proteins to denature, and refolding involves diluting to a low concentration zone.

Comparison between Chile- Haiti Earthquakes Research Paper

Comparison between Chile- Haiti Earthquakes - Research Paper Example An earthquake is a natural occurrence that takes place when an oceanic plate collides with the land plates thus causing an impulse. The resulting impulse between the two plates is always of a higher magnitude. It is this nature of earthquake’s higher magnitude that always causes the distractions of even stronger things including buildings, vehicles, heavy machinery among others. Earthquakes have mostly been experienced in most of Latin American countries compared to other continents. Some of these countries include Haiti and Chile. These two countries experienced what has been said to be two of the greatest earthquakes among other earthquakes in other countries. These earthquakes occurred respectively in these countries within a span of a year, causing death and destruction of properties which in turn resulted to affect the countries economically. Even though the both earthquakes caused almost similar destruction, the weight of their impacts differed in the respective countrie s. Consequences of the earthquakes As it is expected that earthquakes causes a lot of destruction which in turn tends to cause negative impacts on the victims, so was the case in both Haiti and Chile as they never escaped to face its consequences. Most of the destruction and consequences experienced by both the countries were similar and the main. Even though most of the consequences and destruction experienced by these countries as a result of the earthquakes were similar, the magnitude of their effects of the government and the economy was slightly different. This difference came as e result of their economic stability. The earthquakes had a greater blow to the Haitians compared to the Chileans because Chile’s economy was better compared to Haiti, a country which is among the poorest in the world (Farmer & Joia 87). The 2010 Haiti earthquake caused a lot of destruction which subsequently affected its economy (Castanos, Heriberta & Cinna p44). Some of these distractions were: demolition of buildings including presidential palace and The United Nation Peace keeps Mission. Demolition of buildings, led to one of the major consequences since it resulted in loss of homes. It is evident that close to 105,000 homes were destroyed. Destruction of homes could also mean that individuals whose homes were destroyed with them inside perished as a result. Secondly, demolition of buildings also implies that several industries were also destroyed it is believed that most of them collapsed as a result. This also implied that individuals who were employed in these companies were forced to lose their jobs. The increased number of joblessness and closure of companies eventually affected the economy since these individuals and companies were not able to pay the revenues (Farmer & Joia 87). Another department that was also affected by the earthquake is the transportation department. Transportation became a major problem causing a lot of things to stand still. The earthquake destroyed the cranes at the nearby ports hence making it difficult for the ports to operate. This was so due to the fact that the offloading of goods became a problem even to the ships that were transporting the aid. These ships were forced to inhibit temporarily (Castanos, Heriberta & Cinna 52). These destructions at the port did not only affect the transportation of the aiding goods, they also interrupted the importation and exportation of goods in and out of the country thus affecting the economy. On the other hand, air transport was also not left behind in experiencing this problem. The air transport department especially the Airport International Toussaint L’Ouverture Airport. This airport was also damaged by the earthquake, thereby causing inconvenience since most of the planes were forced to use the nearby airport. The destruction of the airport also impacted the reduction of air travels which further thus reducing incomes and initiating loss of

Listening to Immortal Music Created by Geniuses Essay - 2

Listening to Immortal Music Created by Geniuses - Essay Example It had been fun looking at the instrumentalists with their respective instruments because they seemed to be taken by the music they were playing. Their movements have been most entertaining and indulging, causing the audience to feel their music along as they continued to play. Another piece entitled â€Å"Autumn†, was particularly engaging for me. It felt like leaves were falling softly and gently to the ground. The music brought a little sadness to the spirit because it sounded very sad, it almost resembled a song for the dead. Somehow, as the sound reverberated through the hall, it gave me some shivers I could not explain. Nevertheless, the players did very well. Playing concerto number 2, it could be said that the performers gave justice to the immortal magic of the music. Of course, if classical music is played, the performance will always be wonderful regardless of who plays the music. However, in all honesty, due praise should also be given to the instrumentalists. The execution was great it made me feel like I was transported to another era. I actually felt like I was in a time when music was meticulously created by talented musicians. The â€Å"Allegro† made me want to prance and dance because of the joyful tempo and beat. The rise and fall of the volume made me appreciate how the changes could wonderfully create an effect that awakens the emotions of listeners. The other pieces played were similarly beautiful. The experience transported me to a new world where my inclination to music has been newly awakened and strengthened. I was indeed truly entertained and rejuvenated in an inexplicable manner. Perhaps that is just what music does to individuals. The rendition was ended with â€Å"Softly as a Morning Sunrise† which I think was most appropriate as a closing piece. The music was soft it almost lulled me to sleep.

Positive Economics Essay Example | Topics and Well Written Essays - 750 words

Positive Economics - Essay Example Citing John Neville Keynes, Friedman identifies two types of science - positive science and normative science - whose relevance in economic theory depends on its practical application in economic policy (cited in Friedman 1966, p. 3). Whereas normative science deals with what ought to be, normative economics assists policy makers in crafting economic policies that ethically just, depending on the values they hold. In this regard, positive economics, through positive science dealing with "what is", guides policymaker's judgments by providing them with accurate predictive tools to ensure that sound economic policies are produced and that these policies yield results that they are expected to. Hence, positive economics would only hold value if their ability to predict economic phenomena accurately. In the words of Friedman, "[t]he ultimate goal of a positive science is the development of a 'theory' or, 'hypothesis' that yields valid and meaningful predictions about phenomena not yet obs erved" (p. 7). ... maintain objectivity given the imminent significance it holds on the public, as well the economist himself, how can economic theory gain the same confidence and respect wielded by its counterpart in the physical sciences To address this question, Friedman refers to the two elements constituting economic theory, and theory in general - its language and its method of reasoning. First, with regard to the language of theory, Friedman argues that "logistical completeness and consistency are relevant but play a subsidiary role to assure that the hypothesis says what it is intended to say" (p. 10). In this respect, empirical evidence that can be gathered through controlled experiments is only valuable insofar as it can assist in the prompt validation of a theory. It does not hinder the testing of a theory's hypothesis (p. 13). And consequently, it does not affect the ability of economic theory to predict phenomena. Second, with regard to a theory's substantive method of reasoning, Friedman calls attention to the manner that a theory's hypothesis is constructed and further tested. In this respect, Friedman critiques the manner that economists construct a hypothesis by making them "realistically accurate" to conform to empirical data. As Friedman notes, this manner of theory construction is not only impractical and inadequate, but insignificant as well. With regard to its impracticality, Friedman points to the logistical impossibility that surrounds the exercise of making sure assumptions are "realistically accurate." Hence, it is impossible to account for all the facts surrounding a phenomenon to be explained because this phenomenon constitutes a wide range of facts that are both relevant and irrelevant to a theory. It is also inadequate because, as Friedman notes, an

Justice, Gender, and Affirmative Action Essay Example for Free

Justice, Gender, and Affirmative Action Essay Affirmative action Introduction                   Affirmative action is a policy that is aimed at providing positive measures to remedy effects of past discrimination against members of certain groups (Clayton Crosby 1992, p.2). One of the areas that suffer underrepresentation of the diverse, underrepresented individuals and minority group in colleges is the laws schools and subsequently in the legal profession. The questioned posed is â€Å"Is affirmative action the best solution to alleviating this crisis or is it the major cause together with other practices that have contributed to these underrepresentation?                   First of all is the admission procedure. Admission selection considers those with a bachelor’s degree for an accredited university or college. Few underrepresented minority students are able to attend college and obtain the relevant qualifications. Moreover, there are disparities in number of applicants and the number who get enrolled. For example in 2000, 74500 individuals submitted their application to ABA- approved school and an estimate of 67% of the total were admitted (ABA/ LSAC Pre-Conference Report, 2005, p, 4). This illustrates a flaw in the acceptance procedure that focus on higher merit in which its well document trend that underrepresented minorities score less on the Law Schools Admission Test (LSAT).                   Secondly the individual state bar exams are a severe impediment. â€Å"While the LSAT remains a reliable predictor of success in law school and the Law School Admission Council (makers of the LSAT), warn against over-reliance on numerical qualifiers alone† (ABA/ LSAC Pre-Conference Report, 2005, p, 5). Raised cut off points detriment the minorities who are disproportionately at the bottom in addition the bars are also misapplied. The percentage of residents in a state should have a proportionate percentage at the law school. The lack of a national bar does also contribute to this issue.                   The above two examples illustrate why affirmative action is needed in leveling admissions. Higher merit and higher cut off points are serving to lock out minority groups from accessing law education. In coming up with a criteria for selection, the selection board should put into consideration performance of minority groups which is at the lower end of the spectrum.                   Terry Eastland suggests that affirmative action promotes discrimination. He argues that there is nothing like positive or negative discrimination. In Higher education for example, when the institution sets a lower grade for color students, the act in itself creates discrimination. These groups of students who will be enrolled under affirmative action are well aware that they are in that position due to their race. It is a negative experience that is not easy to erase. Sometimes attitudes from the majority students will affect the students from the minority. The majority students may not look at the minority as equals.                   Affirmative action leads to stigma. Eastland says that very few people are aware of the abilities and potential of the marginalized groups. In this case they are likely to be less respected and less valued. This can end up psychologically affecting these groups and it can be worsened if they fail to perform. Terry end believes that an environment should an equal working basis. If students have to be enrolled for higher education, it should be based on merit and not race. This will create an equal working environment of mutual relationship.                   Furthermore, Eastland equates ‘Affirmative action’ to ‘lower standards’. The rationale of having a policy that sets asides positions after a normal criterion creates a barrier between quality and less quality. By having this policy, institutions are accepting that results posted from minority groups are of lesser quality and lesser magnitude to that from the majority. Policy makers argue that the minority are affected by certain factors that make them not to equal results of the majority. It then beats logic that it would be easier resolving factors that make minority perform lesser than providing a criterion that guarantee certain results.                   Terry Eastland comments and views in regard to affirmative action tend to disapprove use of affirmative action against underrepresentation based on color. His views do not factor underrepresentation due to gender. However the logic behind his reasons and those of other scholars can equally be equated to affirmative action on gender and sex segregation                   Gender affirmative actions have shown to improve the status of women in the society. In fact advocates for gender affirmative actions have sprung from various women activists and organizations. Women have gained access to representations in legislative organs, various courses in colleges that stereotypically were set for men. However it is urged that continuous paying attention to a group of people will result in then differences becoming more salient than the commonalities among people (Clayton Crosby 1992, p.11). This statement thus emphasizes Terry Eastland’s arguments against affirmative action.                   To conclude, the benefits of affirmative action are actually visible. Moving forward however, the fundamental principles of affirmative action seem to have been overtaken with time. Putting into consideration Terry Eastland arguments in regard to affirmative action, the negatives of affirmative action outweigh the positives. Affirmative action has led to lower productivity, increased segregation and stigmatization. The call to end affirmative actions thus is justified. References Clayton, Susan D, and Faye J. Crosby. Justice, Gender, and Affirmative Action. Ann Arbor, Mich: Univ. of Michigan Press, 1992. Print. Law Schools Admission Council. Pre Conference Report (2005) Collaborating to Expand the Pipeline. Retrieved from http://www.americanbar.org/content/dam/aba/migrated/op/pipelineconf/PipelinePostReport.authcheckdam.pdf Source document

Protein Determination Lab Report

Protein Determination Lab Report Introduction Within protein biochemistry, analytical procedures and experiments have been designed to determine accurate measures of the protein concentration in a sample. A variety of protein assays are being and have been developed to be used in laboratories to examine a solution and to quantify protein from a biological specimen. For certain concentrations, protein assays such as the Bradford and the Lowry method will have advantages and disadvantages, for instance a higher cost but the results have a greater accuracy and are produced expeditiously (Becker, Caldwell and Zachgo, 2011). Protein assays are essential to determine if proteinuria is a result of glomerular or tubular manifestation, indicating serious health complications. The protein albumin is the most abundant in urine compared to that of other proteins, and therefore is the standard most common protein measured (Vogel, 2008). For decades, protein quantification has been an important laboratory technique that extracts, purifies, characterises and analyses protein concentrations throughout human biology, from enzymatic activity to clinical testing of urine samples. In many parts of the world, such as Australasia in New Zealand, routine checks are available to measure albumin levels in the urine to aid in the diagnosis of renal disease (Martin, 2011). Diagnosing disease through protein quantification is a long-lasting technique, ancient experts would try to identify albumin in the urine through a technique known as the foam-test, which is similarly still carried out today to detect glomerular disease. For this reason, protein quantification is a crucial diagnostic tool in early detection of disease, classification of disease and assessment of prognosis (Pisitkun, Johnstone and Knepper, 2006). Blood plasma is comprised of a combination of proteins to aid in various factors including the maintenance of blood plasma volume and/or a protein transporter. Of the blood plasma, albumin makes up 60% of plasma protein, and is the most copious protein to be measured in the plasma (Higgins, 2005). In healthy patients, the albumin concentration in the urine should be exceptionally low, between 20ug/ml and 30ug/ml are considered a normal level. However, any reading above 30ug/ml could be an indication that the person could have microalbuminuria or macro-albuminuria which increases the risk of a range of health conditions (Hasanato, 2016). To determine abnormal concentrations of albumin in the urine requires an accurate screening process, this is an essential diagnostic tool for the early detection of progressive kidney disease and a cardiovascular risk marker. The initial assessment uses proteinuria uranalysis on patients showing symptoms of chronic kidney disease (CKD). For instance, a clear indication that a patient with diabetes mellitus could develop Diabetic nephropathy is through an increase in the albumin in the urine. Non-diabetic patients that develop a protein concentration in the micro-albuminuria region of above 30ug/ml are still at risk of CKD progression and higher CVD mortality risk. (Carter et al., 2006) Proteinuria can affect people with or without diabetes, male or female but can progressively worsen with age. (Fraser et al., 2017) Several sources, including the Heart Outcomes Prevention Evaluation study, found a correlation between abnormal albumin levels detected in a dipstick test and Cardiovascul ar diseases such as hypertension and strokes. A recent study found that from 48,000 participants, the presence of microalbuminuria was shown to increase stroke risk by up to 90% than that of normoalbuminuric individuals (Delles and Currie, 2013). For the protein determination laboratory experiment, the aim of the albumin assay was to determine the absorbance value of the 5 patient urine samples with the high and normal controls. To achieve the aim, three objectives were implemented; the first step was to create an accurate curve of albumin which aided in the second and third objective; to determine the quantity of proteinuria in each sample, followed by a diagnosis of the patients from the urine samples. Methodology Using the Bradford Assay procedure, 8 standards are generated with the protein concentration from 0ul in standard 0, 25ul, 50ul, 75ul, 100ul, 250ul, 500ul and 1000ul in standard 7, Adding water to labelled microtubules with Bovine Serum Albumin (BSA) 1mg/ml (1ug/ul). Duplicates of 100ul of each solution are then added to test tubes with 5ml of Bradford regent and incubated at room temperature for 10 minutes before being recorded at 595nm in the spectrometer. These values are recorded into excel, a calibration graph is formed through calculating the average, producing the R2 value. The calibration graph calculates the M value in y=mx; this is used to determine the protein concentrations of each sample. After the duplicated samples have been left for 10 minutes containing 100ul of each patients sample and 5ml of Bradford regent, these samples are read at 595nm in the spectrometer giving the Y absorbance values through light absorbance. In excel, 6 anomalies were removed from each data set before being analysed, averaged and the standard deviation being calculated. Using the average and x=m/y equation, a clustered column bar chart was formed showing the quantification of albumin protein concentration showing the +/- standard deviation. Results The protein albumin in the urine is an essential marker for the diagnosis and prognosis of certain diseases. Urine tests, which contain high levels of albumin are usually the first steps in determining illness and disease. Certain symptoms that a patient shows can be a clear indication that albumin levels are high. Testing of these albumin levels can then significantly help determine illness. It is paramount for this reason to quantify albumin protein concentrations in samples to aid in the prevention of morbidity and mortality rates worldwide. In this study, five patient samples were tested for albumin against a high controlled and normal controlled sample to show the importance of albumin in urine. Upon the results, shown in figure 1 and 2 a diagnosis could be made for the individuals. To critically analyse the calibration graph in figure 1, the R2 trend line label must have a value of >0.95 to indicate a good fit and a linear line for the data, the R2 label has a value of 0.99031 which follows this trend. It can be seen from the calibration graph has a linear relationship; as the concentration of albumin doubles, the absorbance @ 595nm also doubles. In figure 2, the normal controlled and high controlled sample give a clear indication of how healthy the albumin concentrations are that are found in each patient sample. Although the high controlled sample has an albumin concentration of over 300ug/ml representing macro-albuminuria, patient 1 and patient 4 have similar abnormal protein levels in the serum showing microalbuminuria. Furthermore, patient 2 and patient 5 are also classed as having microalbuminuria as the concentrations are over 30ug/ml, however the levels are not extreme, and are not an indication of chronic kidney disease. Patient 3 has a similar concentration to the normal controlled sample; the patients kidneys have virtually no protein and are classed as healthy. Discussion In a healthy urine sample, normal protein albumin concentrations are between 20ug/ml and 30ug/ml, this can be seen in Figure 2 with the Normal control having a value around 30 and for patient 3. However, protein levels from 30ug/ml to 300ug/ml are considered microalbuminuria; patient 1, 2, 4 and 5. The High Control Protein has a value in the 340 regions, this is known as macro albuminuria (Hasanato, 2016). Patient 1 35-year-old female. Albumin protein concentration is approximately 210ug/ml, abnormal level of protein is extremely higher than the normal range and can indicate preeclampsia. Women who experience preeclampsia during their pregnancy are more likely to experience complication than those with normal levels of protein, headaches are a clear indicator that the lady is showing signs of preeclampsia (Hawkins et al., 2015). It is essential that her blood pressure is monitored to prevent hypertension and sent for various blood tests to observe her kidney and liver function (NHS 2). Patient 2 50-year-old male. Albumin protein concentration is around 80ug/ml which is classed as microalbuminuria. Body mass index, waist circumference and high levels of protein in urine are linked with the formation of kidney stones (Garimella et al., 2015). The symptoms that patient 2 is experiencing suggest that he is suffering from a large kidney stone. Highly recommended that he is sent for blood and urine tests to check for infection (NHS 1). Patient 3 40-year-old female. Albumin Protein concentration is roughly 25ug/ml which indicates very little protein in her urine, concentration classed as normal as similar value to the Normal Control protein. Patient 4 23-year-old female. Albumin Protein concentration is in the region of 275ug/ml, classed as very high and could indicate albuminuria. Early diagnosis could prevent the patient from experiencing hypertension, type 2 diabetes and coronary heart disease (Yadav et al., 2016). The symptoms that the patient is experiencing could indicate a Urinary Tract Infection, there is a strong correlation in many studies that demonstrations how a UTI can impact the glomerular involvement increasing the levels of albumin in the urine (Gonzà ¡lez Rodrà ­guez et al., 2009). Patient 5 70-year-old. Albumin protein concentration boarding 60ug/ml which isnt significantly higher the normal range but still classed as micro-albuminuria. Patient showing signs of still recovering from influenza, immune system is weakened due to age and can take longer to recover. Renal function decline can occur with age and within the elderly generation, which could indicate the abnormal levels of albumin in his urine (Funk et al., 2016). Should be monitored regularly, a review of his medication that may cause a decline in his renal function and put on antibiotics if symptoms of flu continue. References Becker, J., Caldwell, G. and Zachgo, E. (2011). Biotechnology. 1st ed. San Diego: Academic Press, p.119. Carter, J., Tomson, C., Stevens, P. and Lamb, E. (2006). Does urinary tract infection cause proteinuria or microalbuminuria? A systematic review. Nephrology Dialysis Transplantation, 21(11), pp.3031-3037. Available: https://academic.oup.com/ndt/article-lookup/doi/10.1093/ndt/gfl373. Last accessed: 12th March 2017. Delles, C. and Currie, G. (2013). Proteinuria and its relation to cardiovascular disease. International Journal of Nephrology and Renovascular Disease, p.13. Available: https://www.ncbi.nlm.nih.gov/pubmed/?term=Delles%2C+C.+and+Currie%2C+G.+(2013). Last Accessed: 14th March 2017. Fraser, S., Roderick, P., McIntyre, N., Harris, S., McIntyre, C., Fluck, R. and Taal, M. (2017). Assessment of Proteinuria in Patients with Chronic Kidney Disease Stage 3: Albuminuria and Non-Albumin Proteinuria. Available: http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0098261. Last accessed: 12th March 2017. Funk, I., Seibert, E., Markau, S. and Girndt, M. (2016). Clinical Course of Acute Kidney Injury in Elderly Individuals Above 80 Years. Kidney and Blood Pressure Research, 41(6), pp.947-955. Available: https://www.ncbi.nlm.nih.gov/pubmed/?term=Funk%2C+I.%2C+Seibert%2C+E.%2C+Markau%2C+S.+and+Girndt%2C+M.+(2016). Last accessed: 12th March 2017. Garimella, P., Biggs, M., Katz, R., Ix, J., Bennett, M., Devarajan, P., Kestenbaum, B., Siscovick, D., Jensen, M., Shlipak, M., Chaves, P. and Sarnak, M. (2015). Urinary uromodulin, kidney function, and cardiovascular disease in elderly adults. Kidney International, 88(5), pp.1126-1134. Available: https://www.ncbi.nlm.nih.gov/pubmed/26154925. Last accessed: 15th March 2017. Gonzà ¡lez Rodrà ­guez, J., Canalejo, D., Martà ­n Govante, J., Garcà ­a de Guadiana, L., Rex, C., Gonzà ¡lez Morales, M. and Cayuela, A. (2009). Proteinuria in urinary infection and acute originals pyelonephritis in paediatric patients: can it replace scintigraphic studies in diagnostic localisation? Nefrologà ­a, 29(2), pp.163-169. Available: https://www.ncbi.nlm.nih.gov/pubmed/?term=Gonz%C3%A1lez+Rodr%C3%ADguez%2C+J.%2C+Canalejo%2C+D.%2C+Mart%C3%ADn+Govante%2C+J.%2C+Garc%C3%ADa+de+Guadiana%2C+L.%2C+Rex%2C+C.%2C+Gonz%C3%A1lez+Morales%2C+M.+and+Cayuela%2C+A.+(2009). Last accessed: 13th March 2017. Hasanato, R. (2016). Diagnostic efficacy of random albumin creatinine ratio for detection of micro and macro-albuminuria in type 2 diabetes mellitus. Saudi Medical Journal, 37(3), pp.268-273. Available: https://www.ncbi.nlm.nih.gov/pubmed/26905348. Last accessed: 15th March 2017. Hawkins, M., Braun, B., Marcus, B., Stanek, E., Markenson, G. and Chasan-Taber, L. (2015). The impact of an exercise intervention on C reactive protein during pregnancy: a randomized controlled trial. BMC Pregnancy and Childbirth, 15(1). Available: https://www.ncbi.nlm.nih.gov/pubmed/26104503. Last accessed: 12th March 2017. Higgins, C. (2005). Understanding laboratory investigations. 1st ed. Malden, MA: Blackwell Science, p.159. Martin, H. (2011). Laboratory Measurement of Urine Albumin and Urine Total Protein in Screening for Proteinuria in Chronic Kidney Disease. Clin Biochem Rev., 32(2), pp.97-102. Available: https://www.ncbi.nlm.nih.gov/pubmed/?term=Martin%2C+H.+(2011).+Laboratory+Measurement+of+Urine+Albumin+and+Urine+Total+Protein+in+Screening+for+Proteinuria+in+Chronic+Kidney+Disease. Last accessed: 13th March 2017. NHS 1. (). Diagnosing Kidney Stones. Available: http://www.nhs.uk/Conditions/Kidney-stones/Pages/Diagnosis.aspx. Last accessed 12th March 2017. NHS 2. Pre -eclampsia Treatment. Available: http://www.nhs.uk/Conditions/Pre-eclampsia/Pages/Treatment.aspx. Last accessed 15/03/2017. Oda, E. (2014). Overweight and high-sensitivity C-reactive protein are weakly associated with kidney stone formation in Japanese men. International Journal of Urology, 21(10), pp.1005-1011. Available: https://www.ncbi.nlm.nih.gov/pubmed/?term=Oda%2C+E.+(2014).+Overweight+and+high-sensitivity+C-reactive+protein+are+weakly+associated+with+kidney+stone+formation+in+Japanese+men.+International+Journal+of+Urology%2C. Last accessed: 14th March 2017. Pisitkun, T., Johnstone, R. and Knepper, M. (2006). Discovery of Urinary Biomarkers. Molecular Cellular Proteomics, 5(10), pp.1760-1771. Available: https://www.ncbi.nlm.nih.gov/pubmed/?term=Pisitkun%2C+T.%2C+Johnstone%2C+R.+and+Knepper%2C+M.+(2006).+Discovery+of+Urinary+Biomarkers.+Molecular+%26+Cellular+Proteomics. Last accessed: 12th March 2017. Yadav, D., Kang, D., Koh, S., Kim, J. and Ahn, S. (2016). Association between Urine Albumin-to-Creatinine Ratio within the Normal Range and Incident Hypertension in Men and Women. Yonsei Medical Journal, 57(6), p.1454. Available: https://www.ncbi.nlm.nih.gov/pubmed/27593874. Last accessed: 15th March 2017. Vogel, H. (2008). Drug Discovery and Evaluation. 1st ed. Berlin, Heidelberg: Springer-Verlag Berlin Heidelberg, p.476.

Interesting Facts of the Crucible :: Essay on The Crucible

Interesting Facts of the Crucible The Interesting Facts of The Crucible Was The Crucible, by Arthur Miller, just an â€Å"irrational fear?† (Arthur Miller’s The Crucible: Fact & Fiction Par.1). The panic of Communism during the Cold War and Senator Joseph McCarthy’s anti-communist hearings on February 3, 1953 led to this â€Å"irrational fear.† There are several major differences from the true version of the story and Miller’s version. These differences could have made the whole event much more interesting and eerie. Many specific details were overlooked that could have changed the play around. For example, Parris’ wife was not dead. In Miller’s play he refers to the group of girls as Abigail’s girls, but there were many other girls that were included in the group of the â€Å"afflicted†. Another difference that could have reconstructed how the play was is Abigail’s age. Because Miller used different context from the event, the true facts of history could have made the play muc h more interesting. In Miller’s play, Reverend Parris says â€Å"...my daughter...† (1.7). Reverend Parris mentioned he has a daughter and he is a widower. However, â€Å"Betty Parris’ mother was not dead, but very much alive at the time† (The Crucible: Fact & Fiction Para.5). Betty Parris’ mother really died 4 years after the events had taken place. This fact could have changed the total out-come of Miller’s play. If Betty had a mother figure, perhaps she would not have been lured into Abigail’s malicious ways. Since Abigail and Betty are cousins, Betty’s mother could have played as a mother figure for Abigail. Abigail would not have been such a troublemaker if she had a role model. This fact could have changed how Miller’s play was put together, and it could have made the play more interesting. In The Crucible, Miller mentioned that Abigail and her followers were just a bunch of teenage girls. In reality, Abigail’s group did not just consisted of teenage girls. Abigail’s afflicted group not only consists of teenage girls, but it consists of men and women. Some of the people from Abigail’s â€Å"afflicted† group are Sarah Bibber, John Indian, and Ann Putnam. The â€Å"afflicted† group could have consisted of many more people, and they could have had a bigger, stronger effect on the whole hype.

Salvatore La Puma Essay -- Literature, Cakes

Confucius once said, â€Å"The strength of a nation derives from the integrity of the home.† Many people across the world deem family as the most important aspect of their life. Family is something that often teaches us moral values and helps shape the individuals we become later in our lives. The values taught by family are not only essential, but will help develop the moral character of an individual. In the short story, â€Å"Cakes,† Salvatore La Puma conveys the prominence of family values in Italian-American immigrant culture in the 1940’s industrial era. La Puma utilizes the first paragraph as mini-ethnography to portray the unity of the Vitale family. The introduction states, That summer he sweated from the humidity which in 1940 everyone in Brooklyn sweated from; then he sweated from the hot ovens at Carlo Amato’s pastry shop in Bensonhurst four or five nights a week; then he sweated from the hot ovens at a pastry shop Downtown every day of the week except on Sunday, when he usually slept until noon. From Downtown, Giovanni Vitale came home at the end of the workday on the BMT subway to his wife, Lisa, to their three kids Anna, Steve, and Johnny. After dinner they would all listen to the Philco. Then Giovanni and the eldest kid, Johnny, eleven, walked three long blocks and two short blocks, past the old people who fanned themselves on the stoops, to Carlo’s shop on Seventeenth Avenue (4). The first paragraph evokes the normal and typical structure of the Italian-American immigrant family in this era. In the Vitale family, everyone has their own role. The father, Giovanni Vitale, has the duty of working long hours to provide for his family. The mother, Lisa, has the role of a homemaker, making dinner for the family, and takin... ...llels the image where mother Mary is holding baby Jesus. Although Martina is not related to Johnny, her caring and nurturing behavior illustrates her thoughtful, kind, and hospitable personality. The use of Martina as a mother-like figure, allows La Puma to convey the essence of family values in Italian American culture. Although many families today are dysfunctional and fragmented, â€Å"Cakes† serves to show the importance of unity within a family. No matter what we do or where we go, family is something that will carry us and define who we are. Family serves as a building block or blueprint for success. The values that a family instills allow the â€Å"strength† of an individual to prevail. In this short story, La Puma is able to highlight the role of family as an educator, and protector, and depict the importance of family values in Italian-American immigrant culture.

Essay --

First Aid has a history that dates only 120 years ago, in 1837 the skills of first aid was first introduced to civilians by Woolwich ,London, and Colonel Frances Duncan. (Pearn, 1994 ). First aid was commonly used during the world wars. Today it is used nationwide and there are many different types of first aid treatment. Some different types of first aid treatments are animal bites, burns, cuts, shock, poisoning and insect bite and sting. (Chennai, 2014 ). Animal Bite First Aid Animal’s bites can come from not only dogs but from wild animals also like rabbits, squirrels and skunks. When you are treating these type of bites you want to consider how minor or major the bite is. How to classify a bite as a minor bite you want to look at the bite and determine if the bite barley breaks the skin. (Noseworthy, 1998-2014 ). If you don’t have any sign of rabies it is consider a minor bite. The way you would want to treat a minor animal bite is to wash the biting area thoroughly with soap and water. You also want to apply an antibiotic cream to prevent any infection and cover the bite with a clean bandage. (Noseworthy, 1998-2014 ) If a bite is considered a deep wound it means that the animal bite created a deep puncture of skin or the skin is badly torn and bleeding. The way you would treat these would be to apply pressure with a clean, dry cloth to stop the bleeding you should also see your doctor if bleeding gets worse. (Noseworthy, 1998-2014 ). If you notice signs of infection such as swelling, redness, and increased pain or oozing you are not to treat it but go immediately to your doctor. However if you suspect the animal that bit you has rabies you shouldn’t try to treat it yourself you should see your doctor immediately to treat it.... ... to direct someone to call 9-1-1 and get the AED. Once this is done you begin your chest compression this time you are to use the thumb circulating method in the same place you would if you were doing an adult CPR. (Nina Beaman, 2013).This time with child and infant the compression are five cycles of fifteen and one and one half deep and four centimeters and one hundred a minute. The breaths are still two but u want to give the child or infant enough breaths so that it fills the chest cavity just enough. Remember to count out loud so if help come they can know how many breaths and compressions you already made. (Nina Beaman, 2013). In conclusion knowing first aid and CPR and knowing the procedures could help save a life one day. It can you on the other side of the first aid or CPR to treat the patient that is suffering with the same way you would want to be treated.

One Minute Manager Essay

The one minute manager is a short story which explains the three management procedures or techniques that a manager needs and can use to be the superlative manager that he can be. It begins with a man probing for an effective manager anywhere and everywhere throughout the world. He comes across many of these managers but they are either harsh or pleasant. These harsh managers have the company operational but their employees are not pleased. The nice managers have their employees happy but their company is gone astray. He notes that the managers attentiveness were in result and people. Virtuous manager’s interests are in the outcomes and the people. He, at the end of the day, heard about a spectacular manager who lived nearby in a town. He came in contact and they both set a date when they could meet and discuss certain things. He found it incongruously strange that he had any time available except Wednesday mornings. When they met, he asked him if he hold regular meetings with his subordinates. The manager replies that he does hold meetings every Wednesday morning. They discuss the problems they had, what needs to be accomplished, and develop plans and strategies for the upcoming week. Those decisions were made both by him and the people in the organization. The manager further explains that he does not like to participate in his subordinate’s decision making. The purpose of his organization is efficiency and getting results. He also explains that they are productive because they are organized. The manager believes that you can only get results through people. So, this explains it all; he is a result and people oriented manager. He is interested in both results and his people. They go â€Å"hand in hand† he says. He keeps his people feeling worthy about themselves because that is when they make progress and more comes out of it. â€Å"People who feel good about themselves produce good results.† This was written on a plaque on the manager’s desk. He believes that when people feel great about themselves, it is the fund amental of getting the most output. Efficiency is not only the quantity of work being done, but also the quality of it. Quality is giving the people the service they really want. Quantity is how much of that product you actually have.  The greatest way to receive both quality and quantity is through people. The man asks the manager to describe what kind of manager he thinks he is. He replies by saying â€Å"I am a One Minute Manager†. The manager then explains that it takes very little time for him to get immense results from people and he is sent to three people. The first person he meets with is Mr. Trenell. Through this visit with him, the man identifies the first secret of being a One Minute Manager. The first secret is One Minute Goal Setting. Mr. Trenell further explains that it is the foundation of a One Minute Manager. He explains that the One Minute Manager always ensures that you know what your responsibilities are and if the tables turn, what you are being held responsible for. This reduces confusion of what the managers think you should do and what you think you should be doing. Every one of his subordinates has to write down each goal on a separate paper no more than 250 words. He does this to make sure everybody is clear on what they should do and to occasionally check the progress. The One Minute Manager believes that 80% of the results come from 20% of the goals. The point of One minute Goal Setting is to avoid the surprises of not knowing what your work is to do and what is to be expected from the beginning. One Minute Goal Setting does not just help you to understand what your responsibilities are but also to make your performance standards clear. The manager shows the employees what he expects of them. Mr. Trenell further explains his experience on his first few days of working and how the manager got him to think the way he does and allow him to make his own decisions. One Minute Goal setting is basically just agreeing on your goals, writing down your goals with no more than 250 words, read and proof read your goals, look at your performance and see whether your behaviour counterparts your goals. The second secret of becoming a One Minute Manager is One Minute Praising. Mr. Levy, the second person he speaks to, explains to him what this secret is about. He said that it would be a lot easier for him to do well if he got crystal clear feedback from the manager on how he was doing. The manager wants him to succeed, help the organization, and to enjoy his work. He would, in no ambiguous terms, tell him when he was doing well and when he was doing poorly. Mr. Levy pointed out that the manager is always in close contact. He observes his subordinates works and activities very closely and he would make them keep a record of their progress that they should send to  him to look over. This was to make the manager see that he was doing something right and praise him for it. The manager also says that â€Å"to help people reach their full potential and to see them doing something right† is the motto for the One Minute Praising. Mr. Levy explained that other organizations spend most of their time pointing out what is wrong rather than praising what was right. The manager of the organization they are in focus more on the positive than the negative. When the manager praises you, it is no more than a minute and he usually makes contact with you by placing his hands on your shoulder or touching you in a pleasing way. He says â€Å"the more consistently successful your people are, the higher you rise in the organization†. When the manager praises you, he looks you right in the eye and tells you what you did right and how he felt about it. Praising always need to be immediate. One Minute Praising works well when you tell them face to face how they are doing, what they did right, how good you feel about that action, encourage them to do more of the same, and shake hands or make contact in a way that is clear that you support their success in the organization. After he went to see Mr. Trenell and Mr. Levy, he went to Miss Gomez instead of Miss Brown. He asked Miss Gomez if they had the best equipment and if the manager loses a lot of people. Miss Gomez replied and said that they don’t have the best equipment and that people that leave the One Minute Manager get their own operation because they don’t need a manager. After a while, he noticed that Miss Gomez was busier and more unorganized than the manager actually was. The next morning he went to see Miss Brown to find out what the third secret was to becoming a One Minute Manager. The third secret was One Minute Reprimands. This is when a subordinate makes a mistake and the manager responds quickly. As soon as he has knowledge of the mistake he will come to see you and confirm the actualities. He looks you in the eyes and tells you what you did wrong and how he feels about it. The Reprimand takes about 30 seconds. After he tells you how he feels, he gives it a minute to let it descend into you. The minute manager does not tackle the person but their behaviour. When the Reprimand is over, Miss Brown says that the One Minute Manager has taught them the value of being able to laugh at themselves when they make a mistake. It helps them to make progress with their work. The one minute reprimand works well when you tell people beforehand how they are doing in  the organization. The Reprimand includes two halves. The first half is to Reprimand immediately, tell people what they did wrong, tell them how you feel when they did wrong, and to stop for a few seconds of scratchy silence to let them feel how you feel. The second half is to shake hands, or touch them to make them know you are on their side, remind them of how much you value them, reaffirm them of how you think of them, and realize that when the Reprimand is over, that it is actually over and there is no turning back. The manager, after all of those meetings, explained all the secrets to the man after meeting with Miss Brown. He explained in detail why you set One Minute Goals, One Minute Praising, and One Minute Reprimands. One Minute Goals are there to ensure that your employees know what you are asking of them and the goals they need to achieve within the organization. You give One Minute Praising to ensure the employees of their right doings and to encourage them to enhance their performance. You give One Minute Reprimand to tell them what they did wrong and that they can do better. Finally, the man got a job at the manager organization as a One Minute Manager.

Marketing Week Essay

Being able to target certain people can be tricky sometimes specially if you don’t know what you’re doing or what your target is. You have to be able to sell yourself as well as the product and who better to sell Girl Scout cookies then young girls. The Girl Scouts mainly target the middle and upper class families with kids in the same age group as the girls in the Girl Scout organization. Cookie sales have grown into a major money marketing operation, bringing in over $714 million a year. However, cookie sales have declined one percent each year for the past six years. The Girl Scouts have made several changes to the program that they hope will help spark sales and create cost saving opportunities. The Girl Scout troops will be selling cookie boxes for four dollars apiece, up from the $3. 50 price mandated in 2006. The Girl Scouts will also be asking certain troops to reduce their cookie lineups to six varieties. 2) How well do you think the Girl Scouts succeed in relationship marketing? Examine the different factors on which relationship marketing depends. The top six selling cookies that the Girl Scouts sell are Thin Mints, Do-Si-Dos, Trefoils, Samoa’s, Lemon Chalet Cremes, and, Tagalongs account for about 77 percent of cookie sales, and many attempts to create cookies geared toward specific markets have not fared well in the recent years. The Dulce de leche cookies, based on classic Latin America treats were design to appeal to Hispanic markets as part of the Girl Scouts broader diversity initiatives. However, sales figures did not seem to indicate any particular market preference for that variety. A ‘’diabetic friendly’’ sugar free chocolate ship variety also failed to generate a significant sales boost. While each Girl Scout does not keep the income from her sales troop members see the direct benefits of their efforts these kinds of strategies help reinforce the broader purpose of the cookie program such as teaching girls valuable lessons in marketing and career training. The Girl Scouts specify five essential life skills that the cookie program focuses on developing goal setting, decision making, money, management, people skills, and business ethics. As Councils are shifting their focuses onto better business approaches and skill development, many are hosting sales training seminars. 3) Although some people take away clear benefits from selling Girl Scout cookies, not every Girl Scout is going to go into a marketing career, and many might find the job of cookie selling particularly difficult. Do you think the experience of cookie selling, and more generally the lessons you might learn from this course about marketing and sales, can still be beneficial, especially to someone who might find the activities challenging? The Council of Nassau country, New York brought in professional sales trainer Jeff Goldberg, who teaches the Scouts the same techniques he would use for any other business. Says Goldberg, ‘’ Goal setting, which was the first thing we covered. Is the first thing I cover with any group of sales people, if you don’t have a goal with any group of sales people? If you don’t have a goal, how are you going to get there? The Nassau county council is encouraging all girls to try to sell 100 boxes important sales strategies brainstorming methods and places for selling, self-presentation cues like smiling being polite, and thanking customers (even if they don’t buy anything); and turning around reluctant buyers with questions such as ‘’ what’s your favorite cookie? And’’ Can I get you to buy just one box? The Girl Scouts also emphasized the importance that girls personally do the selling; while parents must company Scouts during sales initiatives and can assist in other ways.

Fashion 1890-1900

FEMALE EVENING WEAR COSTUME IN 1890- 1900 GAY/ NAUGTY NINTEIS REASERCH SEMINAR IN THE HISTORY OF COSTUME Table of contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦1 History and Events†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 Art and Architecture†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Fashion in the 1890s†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 Appendix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦22 â€Å"Humanity takes itself too seriously. It is the world's original sin. If the cave-man had known how to laugh, History would have been different. † Oscar Wilde Introduction: 1890s-1900 England was under the reign of Queen Victoria and the industrial revolution was at its prime.There was a wea lthy middle class emerging, and new artistic movements began developing. The 1890s was referred to by a number of names for example in America it was known as the ‘Gay nineties’ as opposed to Britain where it was known as the ‘Naughty nineties’ or the ‘Gilded age’. At this time Britain was the strongest, most stable empire in the world and these years were quiet and peaceful as there was hardly any conflict. This scenario encouraged the speed of the industrial revolution, which encouraged economic growth.The Bourgeoisie were accumulating wealth, which enabled them to have more spare time for social and recreational interests. In this paper I will be reviewing the events, culture and clothing from the 90s, which was under Queen Victoria’s reign within the context of world history, art, politics, economics and social change. Social, political and the industrial changes influenced the clothing of the decade, and brought forth a dramatic exp losion in design of women’s clothing which eventually influenced the future fashion. Historical background of 1890-1900 The Victorian age was drawing to a close.Queen Victoria had reigned since 1837, and during that period Britain had become the most important global force based on her supreme naval power. Since the death of her beloved husband Albert, Victoria had become a virtual recluse, dressing totally in black for the rest of her life. When Victoria died she left behind an industrial country with a developed network. (a. 1) Conquering colonies During the Victorian period, Britain’s ambition was to extend its control of areas beyond the seas, mainly in establishing colonies and taking over areas in Africa, Asia and the Far East.The British Empire took control of East Africa, intending to create unity and territorial contiguity between the colonies in Southern Africa. (a. 2) Queen Victoria put an emphasis on ethics and values, which reflected both on society and Go vernment. She had a lack of tolerance for crime, which filtered to other countries outside of the UK due to the influence of the British Empire abroad. Britain in the 1890’s was the most powerful force in the world. Although Britain had been at war for much of the Victorian era, industry and economy had continued to grow, and the 90’s was considerably quieter which only accentuated the growth.It was a decade of reconciliation and peace in Europe. Meanwhile over ‘the pond’, the USA was beginning to step forward in the international arena as a new powerful leader. Despite a severe economic crisis (1893- 1897), and with a new Republican President, McKinley, the US went to war against Spain concerning the Philippines, Cuba, and Puerto Rico in 1898. Industrial Advancement The last decade of the 19th century marked one of the most rapid developments of human history. This industrial revolution dramatically changed the way of life.At the beginning of the 19th cen tury people depended on their own physical strength, and the use of animal power, which helped them with transport and farming and communication. However with the development of industrial machinery, mass production became the accepted mode. Mass production also resulted in the improvement of the quality of food people ate. Food was distributed quicker thanks to improvements in transportation, and therefore arrived fresh, which in turn improved the health of the people.Thanks to both advancements in industry and medicine, general health improved, meaning people were fit and well to achieve greater goals inducing a huge advance in economic development, social life, the arts and science. Since the development of industry there were more jobs available, and a newly formed middle class began to emerge, which bridged the existing gap between the rich and the poor. This, in turn, made the members of the higher bourgeoisie feel uneasy about their position in society, and they were constant ly searching for new ways to uphold and improve their status.A major way that they achieved this was by the changes that were made in the world of fashion at these times. (Phillippe, P. 1981. P8) People started to look for a different life other than plowing fields and working in agriculture. They started to move to the cities to work in factories and shops, giving them high hopes for something better than they had previously. Railroads, telephones, bicycles and the beginning of the development of the car encouraged people to enjoy life and mingle and socialize, something that was previously only reserved for the higher class.They found entertainment outside the home by going to picnics, fairs, parks and restaurants. Thanks to electricity, meaning light in the evenings, nightlife also became popular. Although life seemed brighter for most of the 90s it was far from easy. Salaries were low, hours were long and work was hard. Nevertheless, people enjoyed living beyond their basic need s and were willing to find the time and the money to enjoy the richer things in life. As a result fashion, once only affordable to the wealthy, also became an interest to the middle classes and in turn more affordable.Women’s Rights  ¬Ã‚ ¬The Victorian period had seen a rise in the number of gender equality laws being passed and the advancement of the rights of women was in the air. It would not be long before they would win the right to vote, however even without suffrage, the rights of women in the 90’s were advancing. More and more women were entering into the workforce than before. In turn, women were also becoming active in areas once primarily only the territory of men. They started to play sports, ride bikes which can explain how their fashion started to change so dramatically.It is during this time that the trouser, known as â€Å"bloomers†, arose. Prior to this time trousers were not acceptable. Many women had adopted the tailored suit, which was a re flection of the change of the status of woman. (We will go further into this point later in the essay. ) Technology and Science: The Industrial Revolution brought many new inventions. The change in basic fundamentals led to a tremendous amount of development and speed of work, Iron, chemicals and recently available electricity helped production enterprises grow, providing raw materials which were used, by the brand new car and aviation industries.Communication across the nation was increased by the use of the telegraph and telephone, while railways expanded hugely. There was also a science revolution occurring at the same time, which complimented the advancement in industry with regards to â€Å"new science† including, chemicals and electricity. In addition there was a huge advancement in medicine, including the production of X-Rays by Wilhelm Conrad Rontgen (a. 3) in 1895 and the development of aspirin by the German chemist Felix Hoffmann. Art and Arcitecture:The end of the 19th century was a period of great prosperity and even complacency. In England in particular, critics and artists were unhappy about the general decline in the craftsmanship caused by the industrial revolution, and hated the very sight of cheap and tardy machine-made imitations of ornaments. Artists dreamed to reform the arts and crafts, and â€Å"they longed for a new art† (E. H. GOMBRICH) based on a new feeling for design and possibilities inherent in each material. Art Nouveau was created. It is through art, and through art only, that we can realize our perfection. † Oscar wilde. Impressionism The Impressionist movement, which appeared in Paris in 1867, and continued till the late 19th century, was created by Edouard Manet, and other various artists. The artistic movement looked for a way to discover and represent nature as we see it. They decided that if they would trust their eyes and not their set ideas of what things ought to look like according to academic rules , they would make the most stimulating discoveries.The well-known painting, Sunrise, painted by Claude Monet was displayed at a Paris art show, and because of the irregular texture, it caused one critic to call the whole exhibition impressionist, which gave the movement its name. The technique that was used was quick, broken brushstrokes, light, vibrant colours and bright, contrasting colours. (E. H. Gombrich p. 392) (a4) fashion was extremely influenced by this movement, bright and vibrant colours and the contrasted colours were used in many different garments. Art nouveauIn the early 90s, a new mass artistic point of view developed in Europe. Based on mood, feeling and abstract form, it was the first European artistic movement since the rococo. Art nouveau was based on abstract and swerving curve shapes. The movement had a very visual language, which reflected in all different areas of design for example furniture, architecture, books, illustration, painting and clothing. The arti sts of this movement took inspiration from nature with its flowing symmetric and organic elements. They studied the roots, branches and other different forms of nature.Primarily using nature and harmonization of the environment, they also were inspired by Japanese design and other past inspirations styles such as gothic, rococo and arts and craft style which also incorporated floral elements. We can see a lot of these elements in the fashion of the time for example, Floral embroidery, curvy lines and shapes. Aubrey Beardsley rose to immediate fame all over Europe with his sophisticated black and white illustrations. In France it was the flowers of Degas and Toulouse Lautrec which applied a similar economy of means to the new art of the poster.Toulouse Lautrec had learned from Japanese prints just how much more striking a picture could become if modeling and other details were sacrificed (E. H. Gombrich p 406) (a. 5). The success of art nouvea ¬u had taken hold of architects and de signers who were tired of the traditional routines they had been taught, Architects now were experimenting with new types of materials and new types of ornaments. Art nouveau style buildings first appeared in Brussels, however construction sites were relatively small and the laws of the city were harsh with building regulations.For example construction of balconies and rooms were monitored, and architects had to work within these regulations. One of the first houses designed from nouveau design was the Maison Tassel in Brussels. Its highly innovative plan and its ground breaking use of materials and decoration show the characteristics of Art Nouveau. (a. 6) Other artists that belonged to this movement were Gustav Klemt, and Alphonse Mucha.  ¬Ã‚ ¬ Symbolism In the late 19th-century there was another movement called symbolism, which expressed mystical or abstract ideas through the symbolic use of images.It mainly developed in Europe and was a reaction to impressionism (1867-1886 one of the major and most significant arts based on experience of colour, sunlight, shadows and with visible brush strokes).  ¬Based on the artistic movement romanticism, this style art was made of shapes and images. Symbolist painters believed that art should reflect an emotion or idea rather than represent the natural world. They felt that the symbolic value or meaning of a work of art stemmed from the recreation of emotional experiences in the viewer through colour, line, and composition.In painting, Symbolism represents a synthesis of form and feeling, of reality and the artist's inner subjectivity. Artists from the symbolism movement are Paul Gauguin, Gustav klimt, Edvard Munch and Gustave Moreau. (a. 7) Oscar Wilde (1854 – 1900) In the late 19th century Britain finally found the time to embrace literature and poetry. Oscar Wilde became the most popular play writer of his day writing many short stories, plays and poems that had a lot to do with society, fashion, and art a t the time. He was a major influence in society and some people even said he was born before his time. (Holland, v. p9) (a. ) â€Å" I am the only person in the world I should like to know thoroughly. † Oscar Wilde. Costumes of 1890 – 1900’s Introduction The fashions of the 19th century can explain a lot about the era of the time with regards to society and the situation it was in. With the introduction of new inventions such as machinery and most importantly the sewing machine, fashions were able to evolve and progress. This century shows many reforms in fashions for women some more successful than others. These clothing types did not purely change with regards to the shape of the silhouette, but also the fabrics and colours being used were evolving too.The clothing and designs for women took priority at these times over men’s fashions. Although men’s fashions were not involved in great change, Europe saw clothing for men designed to suit their â €˜passion for riding’. (Brooke, I. ) Materials in the 1890’s went through a change, because of the availability of new machinery it was possible to experiment and use different materials for different garments. Suits were made of either tweed or stiff cloth whereas dresses were made from silk and satin type materials. Decoration such as bows, lace, jabot and frilling became a major theme for this period of time. (Waugh, N. 1968. 231) Another benefit of the new machinery was the introduction of Haute Couture which was made by a number of fashion houses such as, Charles Fredrick Worth and Jacques Doucet. (DeMarly, D. 1980. ) (a. 9) Change in costume The 1890’s saw a major change in the silhouette of women. The hourglass shape was introduced in the late 19th century. The most dramatic feature of the change in costume in this period of time was the exaggerated waistline, which was made so tiny that it is seen as the most minute waist in history. It became so smal l that it gave the impression that the woman’s figure was split into two parts that met in the middle.The term given to the figure of this time was the â€Å"Wasp Waist† (a. 10). The shape consisted of a ballooning sleeve(a. 11), slim waist and widened skirt with the main aim to accentuate the womanly figure (Laver, J. 1929. P82). The sharp contrast in shapes was a deliberate ploy to make the waist seem smaller than it actually was. Previous to the 1890’s, gowns were seen as much simpler in design and instead of using the idea of a fuller skirt the emphasis was put on the sleeves. The bigger sleeves came into place in the middle of the decade. This idea of voluminous sleeves led to a further change in clothing, more specifically the outerwear.Coats were of great difficulty when it came to putting them on over the exaggerated sleeves therefore capes and shawls came in place of the typical coat style (a. 12). They were made in a variety of lengths, shapes and coll ars (Boucher, F. ). Towards the end of the century the silhouette reverted back to a more natural shape and the â€Å"Wasp Waist† gradually changed into the â€Å"S Shape†. Sleeves became tight with a slight puff at the shoulder. Eveningwear tended to include â€Å"small bouffant sleeves† (Boucher, F. ), whereas daywear portrayed â€Å"semi gigot sleeves† (Boucher, F).The era of the 1890’s was known in the United States as the era of the ‘Gibson Girl’ (a. 13). The Gibson Girl was a modern portrayal of the ideal women of the time, created by the artist Charles Dana Gibson. This girl was known as the ‘new woman’ of the time. This ideal woman was not purely based on her looks, but for the first time on her personality and abilities too. The Gibson Girl was seen as a symbol of thousands of American women. She was tall and petite, with a heavier bosom and fuller hips and bottom. This figure was achieved by the use of a ‘S wan Bill Corset’.This was the first time the idea of a corset was used to give a woman an ‘S Curve’ figure, which was not generally seen until the 1900’s. However, this perfect figure was not all the ideal woman in America had to have. The Gibson Girl not only portrayed beauty, but also a strong personality where education was just as important as the way she looked. Having said that, although education was becoming increasingly more common for the new woman, the idea of women being as equal to men when it came to decisions being made in society had not yet been accepted (Gordon, L.D. 1987. P211). Fashions of the time Costumes in the nineteenth century, as in most eras inevitably changed and evolved. Garments came in and out of fashion and were constantly being evolved and adapted. Different layers of clothing increased the number of changes to the ideal woman’s silhouette. In addition to this, society was adapting its attire to the increase in extr a and new activities. For every occasion an expected costume was worn. For each event or occasion at the different times of the day and season there were various acceptable outfits.With the explosion of bourgeoisie throughout Europe more and more women of different social classes were wanting to feel accepted into different societies by having a number of alternative costumes for each individual occasion. The creation of dresses such as, ‘tea dresses’ which were worn predominantly for afternoon teas with a group of women, were extremely common, as well as ‘house dresses’ which also became a staple part of a higher class woman’s wardrobe. (Phillippe. P. 1981. P8) Skirts This era saw the rise of the fuller and more extravagant skirts.This rise was due to the crinolines and the bustles from the previous decade, which had gradually been reduced by the time this decade arrived. The skirt was fairly straight at the front whereas generally in evening wear, the back consisted of a more exaggerated train with a larger amount of material being used to make it. This shape created an almost ‘flower shape’ skirt and because of the style and shape of the skirt it was custom for women to hold the train with one hand as they walked which revealed the petticoats frills that was made out of taffeta or lace.In the middle of the decade the sleeves widened this can be reflected to the skirt that also went through this adaptation. Due to this change it aided the portrayal of a smaller waist. Compared to the last decade these skirts were less decorative than the previous ones as well as being easier to wear in order for women to be able to partake in the newer activities of the time. This ease of skirts enabled women to follow the changes of women of the period of time. Towards the end of the decade the skirts became tighter around the thigh and narrow along the legs. (a. 4) Tailored Suits The tailored suit had been introduced to men man y years prior to the 1890’s however by the time the Industrial Revolution had begun more and more women had become increasingly more in need of alternate costumes for the different and newly available jobs to them. In addition, with the introduction of new machinery for the first time ready-made shirts, blouses, skirts and tailored jackets were easily available from a shop shelf, unlike previously where every garment was tailor made. This modernized idea made it available to almost all classes of women (Renrolds, C. 989. p45) The suit was seen as a suitable and appropriate outfit for any daytime activity and any time of year. The three pieced tailored suit, which included a skirt, jacket and shirt-blouse was first introduced and worn by women in England (a. 15). The shirt-blouse influenced the bodice of the dresses. The suit was created by a â€Å"very tight jacket – bodice, with small basques forming a postilion at the back, and a double skirt, the upper part of whic h was slightly caught up. † (Boucher, F. 1987. P401). The BlousePrevious to these times shirts were seen as a very masculine piece of clothing, however with the changes of the women’s role in society it had become more acceptable and common for women to wear their own version of the male shirt, known as the ‘blouse’ (a. 16). The blouse was fully feminine with excessive decoration made from lace, high collars, sleeves and if the blouse was a more simple style it would often be worn with a male-styled necktie. It was seen as an extremely important fashion statement of the time, and was mostly made from light coloured fabric in contrast to the darker coloured skirts and jackets.Bloomers The first bloomers were introduced in 1849 by the renowned feminist Mrs. Amelia Jenks Bloomer. She created them as a solution to the problem for the unladylike issues with women riding on penny-farthings (bicycles) however the idea did not catch on. Although a year after Amelia Bloomer’s death in 1894 her ideas began to become increasingly more popular. (Gersheim, A. 1963. p80) Bicycling had become one of the most popular activities for women to take part in. This in turn resulted in yet another important costume for which women needed.The costume included the newly divided skirt or knickerbockers (baggy trousers), which came down to just over the heel. This enabled the women to have more freedom in partaking of their new sport (a. 17) (a. 18). The undergarments Although clothing was becoming more masculine, undergarments were becoming increasing more popular for women. Undergarments were starting to resemble more of today’s underclothing with the introduction of new materials such as lace, taffeta, silk and lavish colourful ribbons. Even though these undergarments were invisible they were seen as a luxury to women, and they were considered particularly erotic.The corset as in previous decades was an important factor of women’s costum e, however it was now worn over the petticoat and was made into a more shortened form with tighter lacing. The corset was boned and aimed to create the desired ‘Wasp Waist’(a. 19). The petticoat also took an evolutionary change in these times, as they were made from coloured silk and pleated or trimmed with lace. In 1891, the standard petticoat was made with ‘drawing strings’ behind and trimmed with one or two frills of scalloped embroidery (a. 20). Drawers were a type of under trouser that was as wide as the petticoat (a. 1). They were made with frills and were and often in different colours. In addition an alternative style was produced in the style of an overall. However it was only worn occasionally depending on the over-garments being worn. (Cunnington, C. W. 1992. p196) Accessories A huge emphasis of this era was accessories, more specifically, the hat which was known for its excessive decoration. Fur, velvet, ribbons and flowers were just a few of th e different decorations that could be seen on hats at this time. It was a sign of the new independent woman of the time.Hats came in all shapes and sizes, and as with clothing there were different styles for different occasions (a. 22). Gloves were also vital accessory at this time too. It was especially seen as proper etiquette to wear long gloves to the elbow in the evenings (a. 23) as well as a fur muff (a. 24), whereas during the day more casual gloves were worn made of materials such as leather. Other accessories seen at these times were fur or feather scarves as well as sun umbrellas made from lace. Handbags were also seen at these times however they were not used for the same purposes as we use them today.They were extremely small and either knitted or embroidered. Shoes were often seen in a number of styles 9(a. 25). Leather ankle boots, with a small round heel, were worn during the day and were accessorized with buttons, laces or elastic Evening shoes were in the form of ba llerina pumps, and were embroidered or with ribbons around the ankle. Eveningwear A big part of costumes in the 19th century was the eveningwear. Eveningwear was extravagant from the dress to the accessories. The dresses consisted of a lower bodice than the daytime wear, They were cut in a square V shape, rounded V or a round shape neck(a. 6). Dresses also could be seen with shoulder straps, and over exaggerated sleeves could be seen during the middle of this decade. However towards the end of the decade sleeves became tighter fitting. Trains were not so common in ball gown dresses however, but for other evening dress styles they were commonly seen(a. 27). evening gowns were genaraly made from velvet, muslin, satin. They were also embroidered. (a28) Accessories that could be seen in the evenings were jewels, diamonds, tiaras, hair ornaments, broaches, necklaces and fans (a. 29. 30). This added o the effect of luxury to any outfit. Hairstyles in the evening were usually pinned up int o a bun shape; waves and curs were also common. (Waugh, N. 1968. P229) Conclusion This era can be seen as a major influence to the history of clothing and accessories. The changes of this decade can be seen to be an influence not only on these times but also today’s fashions too (a. 31,32). Pieces of clothing such as puff sleeves and high waited skirts have slowly crept back into our wardrobes along with muffs and smaller evening bags, which have become one of the 21st century’s staple items for women.The influence of the industrial revolution brought about many changes to styles and materials. It aided the creation of ‘off the shelf’ clothing and was a symbol for diversity between different classes of people. For the first time the middle class society were able to keep up to date with the latest trends not just in the evening but also whilst they worked. â€Å"Fashion is a form of ugliness so intolerable that we have to alter it every six months. † Oscar Wilde Appendix 1. Queen Victoria, c. 1890. 2. Map of british Empire in 1890. 3. Mrs.Rontgen's hand, the first X-ray picture of the human body ever taken. photos courtesy of NASA 4. claude monet Impression, soleil levant 1872 5. Alphonse Mucha-F. Champenois Imprimeur-Editeur, lithograph, 1897. 6. Stairway of Tassel House, Brussels 7. Edvard Munch The Scream 1893 8. Napoleon Sarony Oscar Wilde 1882 9. Jaque Doucete, womans suit costume, 1894 10. Standart Desugner 1897 April. 11. Mora-83 Rundle street Adelaide at Port Adelaide 1895 12. Delineator, November 1897 13. circa, Gibson Girl, 1900 14. Delineator, Afternoon Dress, October 1896 15.Charlles Frederick Worth, walking suit, 1895 16 Illistration of the Gibson Girl wearing The Blouse 17. Harper's Bazar, April 1894 18. T. de Thulatrup, New York 1890s 19. 20. Matropoline museum, New York 1890’s 21. Harper’s Bazar, November 1892 22. Standart Designer, April 1898 23 Delineator, 1898 24. Harper’s Bazar November 1893 25. Metropoline Museum New York 1989 26. harper’s Bezar Febuary 1894 27. Harper’s Bazar, 1894 28. Mertopolin Museum, Fabrics from the 1890s 29. Harper’s Bazar January1897 30. John Singer Sargent, Ada Rehan, 1894 31. Dolce & Gabbana w/f , 09 32. Alexander McQueen, s/s 2007Bibliography  · Brook, Iris. English Costume of the Nineteenth Century, London 1929  · Renolds, Caroline. New York Fashion. The Evolution of American Style. Milbank NY 1039  · Hansen, Henry Harold. Costume Cavalcade. London 1954  · Boucher, Francois. 20,000 Years of Fashion. The History of Costume and Personal Adornment. 1987 NY  · Blum, Stella. Paris Fashion of the 1890’s. NY 1989  · Perrot, Phillippe. Fashion of the Bourgeoisie. Preston University Press 1981  · James Laver. 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